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The Natural Step's Principles—Scientists came together to define four principles for a sustainable society based on hard science. 7 min illustrated YouTube video. Scientific Principles.
Biomimicry—Using nature as inspiration for how we should make things. Car companies and house paint manufacturers are already experimenting with paints that clean themselves based on the 'lotus effect.' Surgeons and boaters are interested in how mussels glue themselves under water.
Circular Economy—We waste trillions of dollars worth of materials, and much ends up in the oceans. The Circular Economy shows how we can close those loops, where everything comes back to become a new product. Xerox was arguably one of the first large companies to experiment with up-cycling, designing products to come back a decade later to be incorporated into their next generation copiers.
FutureFit—Based in part on The Natural Step, set of 20 benchmarks businesses must hit to be fully sustainable.
Sustainable Development Goals—17 goals for the world that can align our independent actions, making 2+2= way more than 4.