For a long time, meteorologists avoided talking about climate change. Some wondered when their weather models couldn’t accurately predict weather a week ahead, how climate models could possibly predict decades in the future (confusing weather with the climate.) Others worried that they might turn off their viewers.
But in the past few years, they have taken on the mantle of explaining climate change impacts to their viewers. It helps that their viewers are asking about it.
"By 2014, we had 100 meteorologists using the [Climate Matters] materials," Maibach said. "From there, we went to 300 in 2016, and now we're almost at 600."Weathercasters are seen almost as a member of your family. They come into your house (via TV) everyday and tell you to button up your overcoat or grab an umbrella. The public trusts them, so they’re a much better spokesperson to explain which weather events we made worse, why invasive species are growing in your yard. It may be too much to ask, but now they need to start telling people what to do (beyond taking cover.)