Wednesday, February 13, 2019

Zero waste, reusable packaging coming soon

Loop, a coalition of major brands, are developing a way to sell youevertyhing from ice cream to shampoo in returnable, reusable containers. As cofounder of TerraCycle said,

“We run what is today the world’s largest supply chain on ocean plastic, collecting it and going into Unilever and Procter & Gamble products and so on,” Szaky says. “But every day, more and more gets put in the ocean, so no matter how much we clean the ocean, we’re never going to solve the problem. That’s really where Loop emerged…To us, the root cause of waste is not plastic, per se, it’s using things once, and that’s really what Loop tries to change as much as possible.”

https://www.fastcompany.com/90296956/a-coalition-of-giant-brands-is-about-to-change-how-we-shop-forever-with-a-new-zero-waste-platform

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