Auto companies promote the environmental benefits of electric cars, but that only appeals to the “dark green” market segment. Initial cost can be a barrier to purchasers who don’t see the need to take a perceived risk on new technology. Perhaps instead car makers should tell people that electric cars are more powerful and cost less to own and operate. There’s a nice chart in this article that compares the lifetime cost of vehicles. Wouldn’t you rather have a car that rarely need servicing?
The other barrier we need to overcome is thinking that our car has to do everything: Take us back and forth to work and the grocery = 95%; go on one long road trip with the kid in the summer = 5%. Why not buy an electric car that gets you around the vast majority of the time and then rent a van for your road trip?