Tuesday, January 8, 2019

Which emotion drives climate action?

A sense of urgency is driven by emotions. So if we want to overcome inertia in our society to speed climate action to a pace that matches the problem, which emotions should we tap? Fear? Anger? Hope? This article explores communication strategies and the nuances of each.

Spoiler alert:

Alarmism doesn’t motivate effective action, and it might be just as harmful as climate change denial. 


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