The language we choose has a big impact on how appealing something sounds and how people think about it. Politicians are usually pretty wise about such things: tax “relief,” who wouldn’t want that?
But we seem to be bumbling the language about climate action. Do we need a Manhattan Project like WWII? Yes, it’s urgent but we already have most of the technologies we need to solve the problem. What about a Green New Deal? This sets up a barrier for Conservatives who tend not to be a fan of FDR’s Big Government solution to the Great Depresson.
So what metaphor do we use? This author recommends tobacco, socially-accepted harmful behavior fed by corporate misinformation.
What do you think?