Friday, January 25, 2019

Framing matters: 3 unhelpful climate action metaphors

The language we choose has a big impact on how appealing something sounds and how people think about it. Politicians are usually pretty wise about such things: tax “relief,” who wouldn’t want that?

But we seem to be bumbling the language about climate action. Do we need a Manhattan Project like WWII? Yes, it’s urgent but we already have most of the technologies we need to solve the problem. What about a Green New Deal? This sets up a barrier for Conservatives who tend not to be a fan of FDR’s Big Government solution to the Great Depresson.

So what metaphor do we use? This author recommends tobacco, socially-accepted harmful behavior fed by corporate misinformation.

What do you think?

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