Sunday, January 27, 2019

Communicating climate change with beer

Bill Clinton’s campaign advisor famously said, “It’s the economy, stupid.” It’s what people really care about. Now scientists are refining that message to build a sense of urgency around climate action. Tell people the cost of beer may double or triple as drought limits barley supplies. Hit them in their beer gut. This is one of a number of strategies to elevate climate change as a priority.

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