Monday, January 21, 2019

2/3 consumers expect companies to do good in the world

It’s not enough anymore to make a good product at a fair price. Globally, about two-thirds of consumers expect their brands to care about more than making a profit. They expect companies to share and act on their values. One company was shocked when Target dropped their product because its brand didn’t “stand for anything.”

According to Accenture Strategy’s annual Global Consumer Pulse Research survey nearly two-thirds of consumers expect companies to create products and services that “take a stand” on issues that they also feel passionate about.

 https://www.fastcompany.com/90281516/will-brands-without-social-purpose-thrive

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