Those of us in the sustainability profession are well aware that knowing a lot about the world’s problems can be a big downer. It’s easy to get wrapped up in the problem and sink into despair, which undermines our agency to do anything to fix it. So to protect themselves, the public shies away from doom and gloom. This tendency to focus on the problem is especially damaging in schools where teachers sometimes focus about the problems (climate change, ocean plastics, etc.), leaving children worried that their lives will be, to steal Hobbes, crowded, “poor, nasty, brutish and short.”
In this blog post, Jaimie Cloud, one of the leaders in Educating for Sustainability, does a lovely job of explaining why we need to stop teaching un-sustainability and start teaching sustainability. The same applies to corporate communication and public policy. We need to focus on the future we want.
Game Over or Game On? — The Cloud Institute
I encourage you to watch her short video on this page talking about the 4 questions we should be asking.