Monday, September 24, 2018

Utilities struggling to keep up with customer expectations for renewables

There's some really interesting info in this article. ...

--A majority of those surveyed (51 percent) believe that 100 percent renewables is a good idea even if it raises their energy bills by 30 percent. (Survey was done by the market research firm Maslansky & Partners, which analyzed existing utility messaging, interviewed utility execs and environmentalists, ran a national opinion survey, and did a couple of three-hour sit-downs with “media informed customers” in Minneapolis and Phoenix)

--Utility messaging around the barriers or cost concerns only leaves people feeling like they're putting up roadblocks.

Take a look at what else they discovered here:

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