Thursday, March 15, 2018

Sustainability: customers increasingly hold both carrot and stick

The interest in corporate sustainability continues to grow. An increasingly, customers are wielding both carrot and stick.

Customers are also increasingly likely to look for a brand that better aligns with their values. A recent global study by BBMG and GlobeScan revealed that for the first time since 2009, more consumers say they have punished companies for their behaviour (28%) than have rewarded them (26%).
While figures in the 20% range not might seem like a lot, it is enough for a tipping point.

Here are 5 trends in corporate sustainability.

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