Evian closing loop on plastic or greenwashing?

Evian is committing to using 100% recycled plastic in their bottles by 2025. Ok.....

 On the positive side, they are collaborating with Ellen MacArthur’s circular economy and a group that pulls plastic from the ocean.

But this hardly makes me eager to encourage people to buy bottled water.

https://www.triplepundit.com/2018/01/evian-water-bottles-part-closed-loop-system-2025/