Sustainability is about seeing the whole system and thinking long term, inventing the future and working backward from that positive future, not muddling forward from an unsustainable system.
Proctor and Gamble has recently proudly announced a new dish soap bottle made from ocean plastic. This is not exactly what the circular economy is about: taking plastic trash from the ocean, turning it into dish soap bottles, which may find their way back into the ocean. Short term, it at least helps clean the ocean but long term it's not a solution, not unless every bottle is recycled. We either need to put a deposit on all bottles worldwide (making them valuable, creating an incentive to recycle every single one) or we need plastics that biodegrade in open air, sunlight or rain when tossed "away."