Saturday, August 12, 2017

Sustainable investing finally going mainstream

It's not clear if this is a scientific study or just based on a poll, but Morgan Stanley says,
Three-quarters of active individual investors and 86% of Millennial active individual investors describe themselves as interested in sustainable investing.
Countless studies show that companies pursuing sustainability (or ESG--environment, social, governance--as the investment community often refers to it)  actually perform better on average than their more backward peers.  In part, this seems to be because they do a better job of managing risks since they are scanning a broader horizon than just short term profits. It's also because sustainability (as compared to the older socially responsible investing) gives you insight into the future and engages employees at a deep level. Go to our Business page to see a slideshow on the business benefits to sustainability. Here's a link to the Morgan Stanley article.

http://sustainability.thomsonreuters.com/2017/08/11/release-morgan-stanley-survey-finds-interest-in-sustainable-investing-stronger-than-ever/


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